The word ‘Kawaii’ has gained immense popularity all over the world, especially over the last few years. Search the term on Google and you will find your screen bombarded with pictures of seemingly childish and cute women with big eyes wrapped in brightly colored dresses. Within the Japanese culture, the word ‘Kawaii’ resonates with traits […]
What Is Kawaii? Why Is the World Obsessed with This Popular Japanese Culture?
In the last few years, the world has taken a severe fancy to the Japanese culture of Kawaii. It took this idiosyncratic Japanese trend only a short amount of time to become a worldwide phenomenon. So, what is the much-celebrated Japanese Kawaii culture, what is Kawaii mean, and why has the world fallen for this […]